The business of franchising has been referred to as one of the
greatest ever developed. It is a key arrow in the quiver of retail,
with the maximum success guarantee. It is an operating model
which never goes out of fashion, one of the most fruitful motivating
business opportunities that can lead to the foundation of successful
retail empire. When done correctly, franchising allows the retailer
to achieve the expansion of the business and brand through able
franchisee partners in a more systematic way. However, like every
business model, franchising also requires capital, investment and
proper planning and marketing strategy.
IMAGES Retail’s November edition brings its readers the pros
and cons of franchising in retail. It also explains how franchising
model in retail continues to shine despite economic slowdown
in last one year. The issue talks about the investment required,
guidelines and other aspects related to build a successful
franchising empire. Experts and retailers from the industry outline
the challenges they have faced trying to establish a franchise
business and the parameters of choosing the right franchiser and
Aside from this, we also bring a special feature on the fashion
accessories market in India. The fashion accessory market has
grown manifold over the past few years and is swarming with
a vast range and variety of products. The jewellery, leather and
footwear sector has also been fl ourishing like never before. The
introduction of new players, on both Indian and international
platforms have brought a continuous and sustained shift in
consumer demand pattern. Shoppers today are not scared to spend
money on costly lifestyle products. The November edition will
bring the readers an in-depth analysis of each of this segment.
As always, I hope you fi nd the issue informative and benefi cial.
Do log on to our website, www.indiaretailing.com to read great
features and analyses on the stage of the global retail industry with
an emphasis on India.
The largest read magazine in the Indian retail industry, ‘IMAGES Retail’ is a comprehensive and authoritative one-stop information resource for the top and middle level retail professionals. A powerful catalyst for the profitable growth of the Indian retail industry, Images Retail covers the entire gamut of retail operations in India addressing key issues such as investments and opportunities in retailing, innovation in formats, store design & VM, merchandising, real estate, IT, supply chain & logistics, CRM and analytical reports backed by in-depth market & consumer research.